Entry for December 31, 2008

The Sounders/FSNW Partnership

Last month the Sounders announced yet another television partnership, this one with FSNW. It gives the match replay rights to FSNW, along with the potential for team related programming. The network also becomes the sponsor of the official supporter’s club. This deal just expands the reach of the Sounders, getting another media outlet onboard, and potentially reaching an audience that extends beyond the signal of KING/KONG.

For the Sounders this deal seems to make sense. In the larger sense of Vulcan’s sports properties, it maintains the north-south split, with Sounders and Seahawks programming on FSNW and Blazers programming on CSNW.

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