Getting back to something mentioned in an earlier post related to media markets, I’ll play the ever popular game of A vs. B. In this case, City A vs. City B.
City A has a metro population of about 1.2M, Total Personal Income of $42M, Per Capita TPI of 37.5K (all ’09 figures), 0 Fortune 500 headquarters in the region and NFL and NHL teams.
City B has a metro population of about 1.3M, Total Personal Income of $70M, Per Capita TPI of 49K, 1 Fortune 500 headquarters in the region, 0 major league franchises.
Finished guessing? City A is Buffalo. City B is Tacoma. It’s not totally exact, as some census data, such as Per Capita TPI, does not separate Tacoma from Seattle. The Tacoma population data consists of Pierce County and nearby cities in King, Thurston and Kitsap Counties. The point here is that Greater Tacoma in its own right is a decent market when separated from the central Sound. We’re so used to looking at the Seattle/Tacoma market as one, I thought it’d be worthwhile to look at it from a different perspective. A South Sound perspective.