First & Goal Inc. announced the creation of First & Goal Hospitality (FGH), which took over the management and operations of all concessions at CenturyLink Field and related venues as of March 1st. FGH takes over from Delaware North, a big, long time player in the hospitality business.
It makes sense for Paul Allen’s F&G to do this as a way to increase incremental revenue at a facility the group already operates. FGH is also believed to be the first locally team owned organization to break into the hospitality sector. It’s a competitive sector nationally, from Delware North to Yankees and Cowboys’ owned Legends Hospitality to Centerplate (Safeco Field, Tacoma Dome), to Levy Restaurants (KeyArena, Moda Center), to the big heavyweight, Aramark (UW facilities), with over $14B a year in revenue and a market cap of $9B, dwarfing any sports franchise multiple times over. And these groups have long branched out from concessions, ranging from marketing and sponsorships to ticketing and consulting.
The local venues noted above serviced by the national players make obvious targets should FGH look to expand. None more so than Allen owned Moda Center in Portland. And just as the more established hospitality businesses broadened their product offerings, it wouldn’t be surprising to see FGH eventually go that route as well. So Seahawks and Sounders fans can look forward to new concession offerings this year, knowing that the genesis for those options are indeed, created close to home.