Sinclair/Tribune Deal Impact On Seattle Sports Fans

May 8, 2017

The proposed Sinclair Broadcast Group’s acquisition of Tribune Media may have an impact for local sports fans.  Sinclair owns KOMO TV, an ABC affiliate, which shows some programming from its Disney sister channel, ESPN.  Locally, this means some Pac-12 football games and, well…the NBA.

Tribune owns KCPQ, also known as Q13 Fox, being a Fox affiliate.  Because of that relationship, Q13 Fox broadcasts most of the Seahawks’ games.  Additionally, they are the team’s preseason home.  The station also holds the local rights for the Sounders and Storm.  And similar to KOMO, Q13 Fox broadcasts Pac-12 football and basketball due to Fox Sports contract with the conference.

Sinclair is also trying to make a go of it with the American Sports Network.  It’s billed as a multi-platform network, albeit one with secondary conferences and games.  Perhaps the proposed merger is a way for Sinclair to boost distribution of ASN while also acquiring more sports rights to potentially feed its way.

So what changes for fans if the merger is approved?  Probably not much, at least initially, but it bears watching.  Sinclair would own stations that are affiliates of two of the four major broadcast networks, both of which show sports relevant to local fans.  And, Sinclair would be the rights holders for the Sounders, Storm and preseason Seahawks games.  Even mergers in far off places can work their way back to the local level.

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Sounders Announce New T.V. Partner

January 12, 2014

In December the Sounders announced Q13 Fox (KCPQ/JOEtv) will be the team’s official over the air TV partner for the upcoming season.  Terms of the deal were not disclosed.  The Fox affiliate, owned by Tribune Broadcasting, replaces KING/KONG, which had been the club’s broadcast partner since the first MLS season in 2009.  Unannounced is whether ROOT Sports will continue to carry the telecasts outside of Western Washington, along with replays, as the network has since 2009.

KING/KONG ended up being a fairly strong partner, with good coverage of the club throughout the season.  This included near daily updates of the club during newscasts and on the station’s six days a week sports program, Northwest Sports Tonight.  Additionally, the station carried a weekly Sounders show.   It will be interesting to see if the station maintains a similar coverage level now that it is no longer an official team partner.   From the official press release, it appears Q13 Fox will not have the same level of coverage.  The release mentions two, 30 minute specials during the season, which falls well short of KING/KONG’s weekly 30 minute show during the season.  The weekly segment to conclude Friday Q It Up Sports is no different than the team’s previous coverage on KING/KONG’s newscasts or on Northwest Sports Tonight.

The deal brings many questions in which answers are not (yet) available.  For a team that is reported to have the strongest local TV ratings in MLS, why did it settle for a TV partner bringing less weekly coverage?  Did KING/KONG choose not to renew or were they outbid, perhaps in conjunction with a change in ownership from Belo to Gannett?  Does the KCPQ/JOEtv model bring more potential viewers than KING/KONG did?  Did the Sounders engage ROOT Sports for the total TV package?  After all, a team with strong ratings might want to benefit from the dual revenue model (subscription/advertising) that an RSN like ROOT Sports offers, even at the expense of being moved off local broadcast TV.

Perhaps some of those answers will reveal themselves in coming months.  Meanwhile, fans can plan on new coverage this season and will undoubtedly compare it to previous seasons.